| 1. Use the Transcript to Remind yourself what the | | | | 7. Let Potential Guests read Transcripts to Prepare |
| Show was about | | | | Sometimes a potential guest for your show may not |
| Maybe you need to refer back to what you talked | | | | have time to listen to your show. Offer them a |
| about for a blog post, comment or further research, or | | | | transcript to read so they can scan it and get a quick |
| to put together show notes. Many speakers focus on | | | | idea what your show is about. |
| staying on track during an interview and may not | | | | 8. Use Transcripts as Web Content on your Website |
| remember everything that was said. Whatever the | | | | Transcripts usually have highly relevant content, rich |
| case, having a written record of the show will make | | | | with keywords and are directly related to your |
| remembering it much easier. | | | | website. Good content can help improve search |
| 2. Improve your Speaking and Interviewing Skills | | | | engine ranking and offers your visitors more to read. |
| Reading a transcript of the show may help point out | | | | 9. Offer Transcripts as an emailed newsletter to |
| grammatical mistakes or help you see how you could | | | | subscribers |
| improve your interview techniques. Also you can see if | | | | Email them the transcripts, along with information about |
| your ideas flow in a logical, coherent fashion. Read and | | | | your website or products. This is another opportunity |
| figure out what you do well in an interview...and then | | | | to connect with your audience and potential |
| use those questions and techniques in your future | | | | customers. |
| interviews. | | | | 10. Get your Podcast Content to the Deaf and Hard of |
| 3. Use quotes and blurbs for promotion | | | | Hearing Community |
| Cut and Paste pieces of text to use in your marketing | | | | Thousands of deaf people use the internet and are |
| materials. Quote a guest for your blog, use segments | | | | eager to get the information you discuss on your |
| for comments, use the text to help write descriptions | | | | show. Present it to them in an accessible format. |
| for directories. | | | | 11. Publish the Transcript as an Article |
| 4. Sell the Transcript as Premium Content on your | | | | Send the article to magazines, newspapers or other |
| Website | | | | print publications not on the web. Increase your |
| Sell the transcripts individually as premium content, as | | | | audience and maybe even get paid for the article. |
| an ebook of premium content or offer it as a bonus | | | | 12. Make Audio Content Accessible by Search Engines |
| for your paid subscribers. | | | | Search engines often can't "read" your audio content. |
| 5. Avoid repetition | | | | Providing it as a transcript means search engines can |
| Reading the transcript will make it easier to avoid | | | | use it when spidering your site. |
| repeating subjects and questions in future podcasts. | | | | 13. Help Your listeners be Pro-Active and Take Action |
| The act of reading may help it sink into your | | | | Listening requires remembering what information was |
| consciousness easier so you don't repeat content that | | | | presented or jotting it down. But reading online gives |
| your audience has already heard. | | | | your audience a clickable link that they can immediately |
| 6. Organize your Shows and Audio files | | | | take action on. |
| Reading is often faster and easier than opening a | | | | As the world of podcasting grows having a transcript |
| sound file and listening to it. If you are organizing shows | | | | of your show can help you build your audience, rank |
| by topic, guest or in other ways, reading will make it | | | | higher with search engines and maybe even bring in |
| easier. | | | | some additional income. |