| The Baby Boomer Generation are the babies who | | | | must have had and I am certain that this is born out by |
| were born in the first fifteen to twenty years after the | | | | millions of Baby Boomers looking for a hearing aid. |
| Second World War, say 1945 to 1964. The countries | | | | Over the coming twenty years this must mean that |
| of the world were pleased that the war was over and | | | | more and more individuals will be making appointments |
| there was an uninhibited optimism in most places | | | | with doctors at the Ear, Nose and Throat Clinic. |
| around the globe, in spite of widespread destruction | | | | Add to this the fact that hearing impairment is also |
| and the unparalleled loss of life. | | | | closely linked with aging and the fact that we are |
| This optimism for happiness, economic development | | | | widely forecast to live longer than our parents and you |
| and rising standards of living was passed from the | | | | have a steadfast guarantee that the quantity of |
| parents to their children Baby Boomers. And the | | | | hearing aids necessary in the coming decades will rise |
| dream came true as well for millions of people. The | | | | sharply. |
| Baby Boomers were well educated and had more | | | | At the moment, hearing aids are still pretty expensive. |
| money than any preceding generation. Free Love and | | | | In fact, a good hearing aid costs more than a laptop |
| Flower Power came from the optimism of the Baby | | | | computer and a decent digital hearing aid will cost |
| Boomers. | | | | more than two or three of the best laptops, However, |
| There were a number of other points that | | | | if hundreds of millions of individuals getting ready to |
| characterized the lives of Baby Boomers. Two of | | | | order a deaf aid, the prices will have to fall. And they |
| them were deafening music both in the home and at | | | | will probably fall a long way. |
| live concerts and a greater tendency to consult a | | | | There are two conclusions you can draw from this. If |
| doctor because of their greater affluence. | | | | you think that you need a hearing aid but not right now, |
| The Baby Boomers are now beginning to get old. The | | | | it would be a useful idea to wait for a few years., if |
| oldest have even begun retiring at 65 years of age in | | | | you can. The other is to put a bit of spare cash into |
| 2010. The next fifteen to twenty years will see | | | | the shares of a manufacturer of good, state of the art |
| hundreds of millions of pensioners join the queue for a | | | | deaf aids. |
| pension around the world. Three million babies were | | | | Who knows, you could make enough money from |
| born in the USA alone in 1946 and the boom got bigger | | | | your shares to buy a digital hearing aid 'free' or the |
| and faster after that. | | | | company may even offer a large discount to its |
| Years and years of warfare, loud music and riotous | | | | shareholders like quite a few of other progressive |
| living will have had an harmful effect on our hearing. It | | | | companies do already these days. |