Becoming a Better Coach - Setting and Understanding Goals

This is part three of a five part series on becoming ayou or convinces you to achieve, they are things that
better coach. Each article explores a different elementtug at your heart, that cause you to push a little harder,
of what it takes to help others accomplish more thanwork a little longer, and get up a little earlier. If you
they thought they could and become the kind of coachunderstand the goals that would cause another person
that can consistently build high performing teams andto do these things, congratulations, you have the
an unstoppable organization.foundation you need to be able to coach them. If you
I touched on the subject of goals very briefly in mydon't know what those compelling goals are for
first post in this series but I want to dive a little deepersomeone you are coaching, then it's likely that you are
into the discussion of goal setting and the power ofcoaching them to achieve your goals, not theirs. That's
helping others set and achieve meaningful goals asrarely successful and never sustainable.
well as the importance of a coach understanding theOne of the fallacies about goals and goal setting is that
goals of others.there are personal goals and business goals. Let's face
I was working with a group of sales managersit, being successful is hard. People who get there do it
recently when I asked each of them to take a fewbecause of something they want to personally feel,
moments and write down the goals of their top threeexperience or achieve. If a person can't connect
performers. None of the sales managers couldbusiness success to something that is meaningful to
answer the question with anything more than a fewthem on a personal level, they have very little chance
vague guesses or some business jargon. I've askedof making it happen. All goals are personal goals,
that question several times and the outcome is usuallywhether or not they are related to what a person
the same. On a very few occasions, I have had adoes for a living. Often as coaches, we hold ourselves
manager very clearly describe what their teamback from asking about what people want to achieve
members wanted out of life, out of their career, out ofin life and limit our discussions to the goals that are
their year. When I ask these managers to tell me howdirectly related to the business. Unfortunately, while we
successful their team is relative to the others in thecan separate the two things on paper, or in a
business, it's always at or near the top. Moreperformance management plan, we can't separate
importantly, they sustain that kind of performance.them inside the person. When was the last time you
They are successful every year, not just sometimes.worked hard, went the extra mile and overcame
These managers understand that in order to coachchallenges to accomplish something that meant nothing
someone, you have to know what they want. If youto you on a personal level?
don't know, you have to find out. If they don't evenHelping others set goals and understanding the ones
know themselves, you have to help them discover itthey already have is critical to the coaching process.
for themselves. Any leader who wants to help othersCoaching someone without that understanding is like
achieve their potential has to have a cleargiving them directions to Chicago when they are trying
understanding of that person's goals. You simply can'tto get to Seattle. Even if you do manage to get them
help anyone get where they want to be if you can'tto Chicago, pretty soon they will be looking for
even identify that place.someone else who can help them get to Seattle.
There are a lot of ideas floating around about goalFind out where they want to go and who they want
setting. The most prevalent is probably the SMARTto be. Find out what's driving them, energizing them and
acronym. It states that effective goals must beinspiring them. Find out what they are passionate about
Specific, Measurable, Attainable, Relevant andand what they are committed to. Once you
Time-bound. All of these are beneficial components ofunderstand these things then, together, you can create
a well-written goal but they fail to address the mostthe road map to help them get there. If they don't yet
important factor. The goal has to be compelling to thehave a clear set of goals, then help them create that
individual who is setting it. I could set a goal to climb Mt.vision for themselves. Do that for someone you are
Everest by the end of 2012 and while I could certainlycoaching and you will change his or her life. You will
construct it to fit the SMART acronym, I will neverchange your life as well because you will become the
achieve it. I simply don't have a burning desire to climbkind of coach that can help others create and achieve
Mt Everest.their best future. That's a goal you might find more
Goals are not something someone writes down forsatisfying than any other.