| After spending many years looking at the reasons | | | | reasons. |
| small businesses fail (about 90% will fail within 5 years), | | | | - You don't know how many leads any specific |
| and the reasons that coaches fail (about 90% will fail | | | | marketing activity delivers consistently every week. |
| within months), I can clearly see a couple of key things | | | | - You don't know how much of any marketing activity |
| that, when not there will almost guarantee failure, and | | | | is necessary to deliver your target revenue each and |
| when there, will just start you in the right direction. | | | | every week. |
| So, here are two key questions: | | | | - You don't have a marketing plan that delivers exactly |
| Do you know how many leads, or sales calls, that you | | | | the number of leads needed every week. |
| MUST deliver each and every week to take you to | | | | - You don't know how many closed sales out of |
| the number of dollars of revenue you want for the | | | | every 10 that you do. |
| year? | | | | - You don't have a sales plan that delivers exactly the |
| Do you know exactly how many of any marketing | | | | number of sales each and every week that is needed |
| activity is necessary to deliver EXACTLY the revenue | | | | to hit your revenue target. |
| you WANT this year? | | | | - You don't know what a client is worth to you. |
| If you CAN answer these questions you just might | | | | If you don't know one or more of those numbers, or |
| make it....that's survival. There are other questions to | | | | don't have a marketing plan based on measurable |
| ask to determine how likely you are to make it, and | | | | results, and a sales plan based on measurable results |
| answers that can give you super growth. | | | | for each week, then you are just "waiting for |
| If you can't answer, I'll give you less than a 10% chance | | | | whatever happens to happen" instead of having a plan |
| of survival since you don't know what it takes to reach | | | | for the deliverables in marketing, sales, and coaching |
| your targeted revenue, assuming you have targeted | | | | results, each and every week. So, how will you ever |
| revenue for the year. | | | | get there....not likely anyway. |
| If you don't know the answer here's some of the likely | | | | |