Building Your Coaching Business on What Works - Not What Doesn't

Sounds logical, however, I've been told so many timesyou have 40 or more attend? Then work on your
that everything that has been successful for me andPOWERFUL marketing message that is being sent to
the coaches I work with doesn't work.these to get them to your speech or seminar.
Listen to WHAT Works, Not What Doesn't- Seminars - Freebie seminars, about the same as
Focus on what works, not what doesn't. Don't listen tospeeches.
those that say IT DOESN'T WORK, listen to those- Websites - with thousands of people looking on the
who are saying IT DOES, and then find out whatinternet for coaches, if you are on a search engine,
makes it work. 90% of all coaches fail in a matter ofwith a POWERFUL core marketing message landing
months. Listening to 90% of the coaches that aren't5% or more of those is possible. I've seen some web
succeeding about what isn't working is a recipe forpages hit 40+%, but they have a POWERFUL core
disaster unless it is tempered with "finding the fix."marketing message. It is true that 99% of all websites
Listening to even the 10% that survive is nothing butdon't deliver new clients. Does that mean that
"survival." D you just want to survive or find realwebsites don't work...NO. It only means that the
success? Find the 1% or less, that are the coacheswebsite strategy doesn't work. It either has no
that have built a business of hundreds of thousands oftraffic...so build the traffic. Or it doesn't have a powerful
dollars.enough message to convince those that do see it to
When I started my own coaching I was told,act on it. It may also not be following a strategy that
- Freebie, giveaway's don't workLEADS the reader through that thoght process to act
- Websites don't work,the way you want. So, fix it. Find your powerful core
- Speeches don't work,marketing message, learn how to drive traffic, learn
- Direct mail doesn't work.how to LEADS your clients to you.
- I've heard stories that this approach doesn't work for- Spending time with other coaches - Although I've
executive coaching, or that doesn't work for smallheard that spending time with other coaches is a
business coaching, or life coaching, but may work inwaste of time....because you should be out there selling
another area of coaching.and coaching. One of the greatest things.....EVER...for
I still hear those comments now, but nothing hasmy business was staying in touch with other coaches,
changed....except that the very things I've been toldnot just socializing, but coaching each other on building
don't work have become the core for very successfultheir businesses, brainstorming, mastermind groups with
coaching businesses, mine and those coaches I worka focus on building coaching. Early on in building my
with. And by listening to the wrong side it slowed myown business, when working in groups of struggling
coaching business growth significantly. It wasn't until Icoaches, I watched most of them drop out, but I
started listening to the super star coaches that I foundlearned from each of them what worked and what
that success comes from finding the RIGHT WAY todidn't. Always focus on what can be done to move
do those things, not by avoiding them.the group forward, rather than "this doesn't work." I
So, why do we keep hearing "_________ doesn'talso found groups of SUCCESSFUL coaches, some
work"?of them super star coaches. EVERY ONE of them I
Because it isn't being done right. There is a differenceworked caused my business to LEAP forward by
between doing the right thing vs the wrong thing, andmultiples. Even though I learned something from one, I
doing the right thing the right way. You will still fail doingkept learning more and more. As a matter of fact, I
the right thing if it is done the wrong way....or with thecoach other coaches helping them build their
wrong target market.business.....and guess what...I keep learning from them,
The biggest mistake is not having a POWERFUL coreeven as they are struggling with their business. I've
marketing message, a compelling, gut grabbingseen ideas that I passed to them come back with a
message. If you are out there saying "I am a coach"twist that is 5-10 times greater than what I gave to
or, just plain "selling coaching" you might as well quitthem. I can't encourage you enough to create a
now. It won't work.coaching mastermind group.
However, when you find the powerful core marketingSo what is the message I'm trying to leave here.
message, delivered to the right market in the right way,- If you've tried any of these and it hasn't worked. You
it WILL work....BIG TIME.do not have a powerful core marketing message. So,
In today's market place people need help, they justfind it. Check out my other articles on finding your core
don't know that a "coach" is the answer. Stop talkingmarketing message.
"coach" and start asking them about their PAIN, and- If you know that someone has succeeded using this
where they want to go and help them find that theyor that approach then it's your job to MAKE it work
can find a solution with your help. (Notice I didn't sayfor you, or at least find an approach that you can
anything about coaching????)make work. Also, determine how well it worked for
Here's a list of the marketing activities I keep hearingothers, and set your goals to work toward that
don't work, and the potential results once you find yourmeasurable result. Many coaches try a little of this, a
POWERFUL core marketing message.little of that and none of it worked, so they walk away
By the way, I keep hearing that "giving away" yourand keep jumping from one fire to another, never
wares has to be avoided. In reality a structuredmaking any of them work. PICK ONE, then dive in and
approach of giving samples, leading to people wantingmake it work. Then make it work measurably as well
more and more, has become the core approach thatas it has worked for others. (Isn't that what a coach
has typically landed 20% to 70% of the peopledoes???) Get help from other coaches.
coaches touch. Failure to have a follow through and- Don't listen to those that say IT DOESN'T WORK,
nurture those coaches touch is probably one of thelisten to those who are saying IT DOES, and then find
biggest mistakes coaches make. Therefore, theout what makes it work. 90% of all coaches fail in a
statement "that didn't work for me."matter of months. Don't listen to the 90%. Don't listen
- Speeches - Room of 40-50, 50-75% of the roomto even the 10%, they are survivors, but do you just
want to at least meet with you, 1-2 clients from everywant to survive? Listen to the 1% or less, that are the
40 or so in attendance. If this hasn't been working...thencoaches that have built a business of hundreds of
find your core POWERFUL marketing message. Dothousands of dollars.