| It's a bit of a silly question I know. However, it needs to | | | | and attracting clients. Are you honouring them? Here |
| be asked. Can you, hand on heart, say that you are | | | | are a couple of points to consider: |
| enjoying the various marketing activities you do in your | | | | 1. Current Activities - List the activities you currently |
| coaching practice? If not, it may be time to change the | | | | engage in to attract clients into your coaching practice. |
| way you do things. | | | | Look back over the past few months and note down |
| If you do not currently enjoying the activities you | | | | the main methods you've used. |
| engage in to attract coaching clients, you are less likely | | | | Consider your own strengths and preferences. Against |
| to do them. It drains your energy. You put things off. | | | | each activity rate how much you enjoy it and if it suits |
| Your practice suffers. | | | | your own personality and style. Give each method a |
| A number of years ago I made a decision not to | | | | score out of ten. |
| engage in marketing activities I didn't really enjoy and | | | | 2. The Undesirables - Highlight the activities that you |
| it's made the world of difference in my practice. If you | | | | consider to be undesirable. You know, the ones that |
| enjoy the activities you will be more likely to do them | | | | you intuitively know are 'not you.' Are there ways that |
| and consequently you will get better results. Make | | | | you can alter how you do this activity or do you need |
| sense? | | | | to drop it all together? |
| For example, being a pretty quiet person, the idea of | | | | 3. The Favourites - Which activities do you enjoy doing |
| regular networking meetings is not really my cup of | | | | the most? Can you do more of these and drop some |
| tea. I did it for years and tolerated the activity during | | | | of the less enjoyable methods? Are there other |
| the early days of building my practice. I didn't dislike | | | | related activities that you can add to put more |
| networking but equally, it didn't float my boat. | | | | enjoyable activities into your schedule? |
| Instead, I prefer to market my practice from the | | | | 4. Alternatives - Are there any other activities you can |
| comfort of my own home using methods I can 'do in | | | | see that you can add to your mix so that you spend |
| my slippers.' Hence I use activities such as writing | | | | more time engaging in enjoyable activities to attract |
| newsletters, articles and creating teleclasses to build | | | | clients? What else could you do that you know you |
| my coaching practice. | | | | would enjoy? |
| You are most likely different and have your own | | | | Note also that the most effective activities for |
| preferences too. Do you know what they are? | | | | attracting clients into your coaching practice will also |
| Your Preferences | | | | depend upon your choice of target market and the |
| Take a moment to consider your own preferences | | | | best methods to reach them. Are you well suited? |
| when it comes to promoting your coaching practice | | | | |