| Does it make you nuts when you offer a free | | | | Assure the client that the session will help them get |
| introductory session and people are not eager or don't | | | | what they want. People are motivated when you can |
| take you up on your offer? People have to perceive | | | | solve a problem or fulfill a need and relieve the pain |
| value before they will get excited and eager to have | | | | they are experiencing. Let them know exactly what |
| an introductory session even if it is free. There is a | | | | they will get from the session. A plan to get more |
| way to position your introductory session that will | | | | coaching clients, methods to get people to say yes to |
| make people crazy for it. | | | | an introductory session, increase in coaching revenue, |
| Make your offer exciting and irresistible by giving is a | | | | people asking you when they can start coaching. |
| powerful headline. Magazines have done this for | | | | These are all great examples of what you will get |
| decades to attract readers who are just skimming the | | | | when you apply the principles from this article. |
| front cover. You can use this same time tested | | | | Create a Sense of Urgency or Scarcity. |
| method by giving your introductory session a powerful | | | | When something is easy and will be available forever, |
| headline. I could offer an introductory session to | | | | we humans don't want it. That is just human nature. |
| readers of this article and call it a "Double you Income | | | | Now, take that same thing and make available in a |
| and Client List Free Session", "Super Client Attraction | | | | limited time or a limited amount and we must have it |
| Session", or "Blast Off Your Coaching Business | | | | now! How many times have you bought something |
| Session". You get the idea. The session has to offer | | | | that you had a moderate desire for but it was on sale |
| something that excites the client and lets them know | | | | and you were afraid not miss out on that price? Make |
| you know what they want. | | | | your offer available for a limited time, in a limited |
| Let the Client Know They Will Get What they Want or | | | | amount or for a special price to make people crazy |
| Need from the Session. | | | | for it and make them buy now. |