| There are several ways to determine how to price | | | | comfort zone. As a coach, you probably challenge you |
| your coaching services. Naturally, the very lowest | | | | clients to get out of their comfort zones in order to |
| possible price is one that will pay your expenses and | | | | achieve things. You should be applying the same rule |
| leave you enough to survive on. But you probably do | | | | to yourself. |
| not wish to settle for just that. And you probably know | | | | Take the price you feel OK with and try raising it a |
| that you are worth more then that (if not, you should | | | | little. Are you still feeling OK? Go higher, and continue |
| quit and go do something else). So you can go higher. | | | | to raise your price until you begin to feel uneasy, and |
| How much higher? | | | | not so sure that you can sell at this price. The uneasy |
| Many look at your competition and set a similar price | | | | feeling means that you are going out of your comfort |
| for your own services. I do not recommend this. When | | | | zone. And this is the sign to go onwards at least one |
| you set your price just like the competition, you are | | | | more step. |
| perceived as being just like the competition. Why | | | | When you price your services, you should always |
| should the prospective client choose you? | | | | strive to get out of your comfort zone. Only then are |
| But the real problem is that in doing so, you are not | | | | you being paid your true value. And after you get used |
| pricing yourself, you are pricing the competition. I didn't | | | | to selling your services at this price - raise it again! The |
| become a coach to be like the next guy. Did you? | | | | exact same reasons will apply. |
| So, how should you put a price on your services? | | | | Hopefully, you will also challenge yourself to truly deliver |
| Until now, you were quite sure you can sell your | | | | the higher value that your clients would expect for the |
| service in this price. You were being like the others, | | | | higher price. This would cause you to improve yourself, |
| and they sell, don't they? You were safe inside your | | | | and assure that you are not overpriced. |