| Today many webmasters talk about search engine | | | | become business and many webmasters devoted a |
| optimization. It seems that it is not possible to have a | | | | lot of time and efforts trying to get on the first page. |
| website without doing some SEO. However, in early | | | | But is it really necessary to do search engine |
| 90s when first web sites emerged there were no | | | | optimizations? Of course, the answer is no. The main |
| search engines and nobody thought of modifying the | | | | purpose of any website is to publish some information. |
| website to be more attractive to other "machines". Of | | | | The site will be crawled by search engines which will |
| course, things changed when first search engines | | | | display it among search results when somebody will |
| were able to crawl the web and offered some | | | | search for keywords relevant to your content. The |
| (primitive) results. | | | | things change when the purpose of the website is |
| Website owners immediately spotted a crucial | | | | strictly commercial. In such case you need visitors. And |
| weakness in ranking algorithms. One of the most | | | | the cheapest way to get visitors is to have your site |
| important elements was the keyword frequency. This | | | | on top positions in search results for some specific |
| means that all you have to do was to stuff the page | | | | keywords. And in order to get to top positions you |
| with target keywords. If you didn't want human visitors | | | | need to do some SEO to emphasize relevant |
| to see this nonsense text you could use background | | | | keywords and to promote your site. |
| color also for text. This "bad" behavior enabled many | | | | But in typical cases when the aim of the website is not |
| webmasters to put their websites on top positions in | | | | commercial you don't need to be bothered with fancy |
| search results. The situation was that for many search | | | | SEO stuff. All you have to do is to make pages |
| phrases you got a lot of spam pages among search | | | | attractive to human visitors. If you will publish quality |
| results. | | | | content, others will like it and you will also get some |
| The situation changed significantly when Google | | | | backlinks without any promotion. Today search |
| started offering web search in late 90s. Their | | | | engines are smart enough (and this applies in particular |
| algorithms took into account many other elements and | | | | to Google) to easily discover duplicate content or |
| not just page content. This significantly improved the | | | | otherwise low quality sites. This means that if you |
| quality of search results. But the effort to get on top | | | | create nice pages with interesting content this will |
| positions got a new dimension. At that time SEO | | | | automatically be recognized by search engines. |