| Most potential clientele of consultants, coaches, or | | | | mentoring industry subsector. I call it a sub-sector |
| mentors want to make sure that those who are | | | | because, I believe that it is embodied within the |
| providing them services know what they are doing, but | | | | consulting field. |
| not coaches do obviously. This is a problem, and not | | | | Indeed, it is alarming to me that everyone all of a |
| long ago, I was discussing this challenge with a Coach | | | | sudden, all over the world went from "Consultant" to |
| and Mentor from South Africa, who had lots of letters | | | | coach, and some just went out and bought some |
| next to her name - proof positive that she was indeed | | | | business cards and Viola! - "Instance Coach or |
| a "Real Coach" with education and certificates to back | | | | Mentoring Service Extraordinaire! Well, the way I see it; |
| her up. | | | | it's that 80-20 rule, where 80% are just there taking up |
| She noted that by having those degrees, industry | | | | space and 20% are actually in the game, and of the |
| accolades next to her name, folks would know that | | | | remaining 20% there is another 80/20 rule leaving only |
| she was the real deal, a "trained coach" and not just | | | | 5% who really are the experts, then another 80/20 |
| another faker out there, as so many new-comers, | | | | rule for that top 5% thus, 1% are the superstars. |
| many of whom are merely laid off and looking for | | | | In fact, when you get trained and certified with letters |
| work or some income regardless of where it comes | | | | next to your name it puts you into that bracketing of |
| from or whom they can con into sending them a | | | | Top Consultant, or Top Coach category in the mind of |
| check. I got to thinking about this and I've indeed | | | | your clients, and that, well it's a good thing. Please |
| noticed the same thing as I observe the "coaching" and | | | | consider all this. |