| What is link building? It is about promotion of your | | | | page. This text actually tells to search engines and |
| website and getting as many backlinks as possible. | | | | human visitors what is the content of the page the link |
| Links are a measure of popularity of your site. Each | | | | points to. This means that it is important not to use |
| link is some kind of vote for your site, links are also the | | | | irrelevant text like "click here" or "this page" for anchor |
| essential part of the PageRank algorithm used by | | | | text. |
| Google to evaluate each web page according to its | | | | Another important consideration is the location of the |
| relevancy. This means that most of the SEO activities | | | | link. Links on relevant pages with similar content are |
| are focused to get backlinks from relevant pages. | | | | much more important than links on pages with no |
| Of course, all the links do not have the same value. | | | | content or on pages with many different links. This |
| The first link property that plays an important role in link | | | | means that the goal should be to get most of the |
| building is the "nofollow" attribute. This attribute tells | | | | backlinks from similar and relevant pages. |
| search engines not to follow this link (to discover new | | | | But all backlink building strategies should not create |
| pages) and not to take it into account for PageRank | | | | "clean" links exclusively. There should also be some |
| calculation (this applies only to Google). The main | | | | nofollow links and links with common anchor texts. This |
| purpose of this attribute was to mark some external | | | | will reflect natural links as they are created without any |
| backlinks in blog comments to be less attractive to | | | | intervention. |
| reduce spam. However, this attribute is now used all | | | | Now that you know how links should look like you can |
| over the web without any good reason. This means | | | | analyze the quality of backlink building service. This can |
| that many websites are using it for all outgoing links. | | | | be done by using some SEO tool which analyzes |
| This makes no sense because links are the essential | | | | backlinks or by simply using Yahoo site explorer to |
| part of the web which is in fact a collection of linked | | | | discover backlinks to particular page and them check |
| documents. Therefore, most backlink strategies are | | | | them manually. You should pay attention to the number |
| focused to get normal backlinks without this | | | | of links, their location (relevant pages or not), anchor |
| unnecessary attribute. | | | | text distribution (avoid repeating the same words) and |
| The second important property of the link is the anchor | | | | ratio between normal and nofollow links. |
| text. This is the text that actually points to another | | | | |