| There is an ugly truth about life coaching that I want to | | | | people who can benefit from the skill set of a qualified |
| share with you. | | | | coach, the only problem is that they don't want |
| Now before I share this ugly truth with you, I would | | | | coaching, they want "results." |
| advise that you go and put the kettle on and make | | | | The answer is simple, stop being a coach, and start |
| yourself a nice hot cup of your favourite beverage, by | | | | being a "result strategist" stop flogging a dead horse |
| the time you get to the ugly truth about life coaching | | | | by attempting to sell coaching to anyone that will listen, |
| you will most definitely need your hot beverage, and | | | | and start selling "results" to motivated clients. |
| some of you coaches out there might be tempted to | | | | When you sell results you are selling a tangible product, |
| partake of something a little stronger. | | | | if you are a weight loss coach then you sell the result |
| The ugly truth about life coaching is this: "life coaching | | | | of losing 50 lbs, if you are a business coach, then you |
| is dead." | | | | sell the result of decreased overheads and less |
| Before all you coaches start throwing yourselves off | | | | expenditure, if you are a golf coach you sell the result |
| the nearest tall building, I want you to stop and continue | | | | of knocking 3 or 4 strokes of their handicap. |
| to read the rest of this article. | | | | I hope that you can see the power in this, you are |
| Life coaching is dead, but its not all doom and gloom, in | | | | selling a tangible product, something that your client can |
| fact the death of life coaching could be the very best | | | | see, something that your client can feel, something that |
| thing that has ever happened to the coaching industry. | | | | your client can see the value in. |
| Let me explain. | | | | The reason that coaches find it hard to sell coaching is |
| As a coach you are selling an intangible product, no | | | | because the clients find it difficult to see the value in |
| matter what niche of coaching you specialise in you | | | | something that they cannot see, however when you |
| are selling something that the client cannot touch, | | | | start to sell results you will see that the clients |
| cannot see, and cannot feel. | | | | appreciate what you have to offer, they see the value |
| This makes it extremely difficult for a coach to sell | | | | in it, and they want results, and they are willing to pay |
| coaching, and it makes it even harder to put a value on | | | | for value and tangible results |
| it. It is like trying to sell air or gravity, the fact that you | | | | The ugly truth is that life coaching is dead, and I can |
| cannot see it makes so much harder to put a value on | | | | truthfully say that I for one will not miss it one little bit. |
| it. | | | | Now rejoice in the fact that life coaching is dead, and |
| Life coaching is dead, and it is a blessing to every | | | | get out there and use it to your advantage. |
| coach out there. | | | | Sell tangible results and your result strategist business |
| In this current climate there are literally millions of | | | | will be flourishing in no time at all. |