To Get Coaching Clients Demonstrate the Value Your Coaching Offers

I suggest that coaches join groups online and offlinegoals they have. Start with simple questions like tell me
that relate to and are filled with people in their coachingabout your family or work. This will quickly put your
niche. This enables you to study you target coachingclient at ease and the conversation will begin to flow
niche and to meet many people who are primefreely.
candidates for your coaching services. What I haveUncover Challenges
realized is that though many coaches are doing thisDiscover what the client's problems, goals, or
they don't know what to say when they meetchallenges are.
potential coaching clients. Think about it, if you met tenWhat I should really say here is discover what the
potential coaching clients at an event and spoke toclient thinks their problems, goals and challenges are. If
each one of them how many do you think wouldyou keep probing you may find that the initial concern
become new coaching clients? If your answer is lessis not at all the true issue. For this reason it is important
than half then we need to do some work in this area.to do some probing during this portion of the
Developing Rapport.conversation to discover where the true pain lies.
The old sales saying goes "be interested notThis is where you demonstrate the value of coaching.
interesting". This is a very practical piece of advice inWe are all human and are often too close to our own
the beginning of a coaching relationship. You want toproblems to see the forest for the trees. Speaking
spend some time at the beginning of the conversationoutloud to another human being who has training and
discovering who your client is and what their needsskills to help us work through our issues is a huge help
are. Ask questions about them and allow them time toand your goal is to reveal that value to your potential
answer fully.clients. They want to get past their challenges and
Ask open ended questions about what they arereach their goals so when you help them they see the
looking to accomplish, what needs they have, whatvalue.