| The goal is to have web pages on the top positions of | | | | or search phrase at relevant visible and invisible (meta) |
| search results. In order to achieve this goal you have | | | | page elements. The best approach is to create a nice, |
| to optimize every page. The optimization is done for | | | | easily readable page where visitors will quickly find the |
| particular keywords or search phrases and is divided | | | | information they are looking for. This is simply done by |
| into two categories: on-page and off-page. Off-page | | | | creating quality content that is focused around the |
| optimization means creating backlinks to your website. | | | | target keyword. Quality, unique content is a prerequisite |
| Each link will increase the reputation of your site--links | | | | for any web optimization. Once you have the text |
| (their quantity and quality) are very important for | | | | written all you have to do is to create a page title |
| ranking in search results. But the basic element of | | | | which contains the target keyword, to add few header |
| optimization is the page itself. On-page optimization is | | | | tags (h1, h2, h3, etc.) to label sections or paragraphs, to |
| needed to clearly describe the content of the page | | | | create right meta description which, of course, contains |
| and to emphasize the main keyword you are | | | | the keyword and finally, to check word frequency to |
| optimizing for. | | | | avoid excessive use of particular word phrases. |
| Optimization of any web page starts with keyword | | | | Once the web page is optimized for normal, human |
| selection. You need to find search phrases that are | | | | visitors it will not only look clean and easy to read, but it |
| related to the content of your website, have high | | | | will be automatically optimized also for search engines. |
| search volume and low competition. In general, you | | | | This is because search engines, in particular Google, |
| should optimize each page for only one keyword. The | | | | like clear pages that are informative and easy to |
| purpose of optimization is to emphasize one particular | | | | navigate. Easy navigation can be achieved with a |
| keyword in order to tell human visitors and search | | | | simple menu from which you can reach any page on |
| engines what this page is about. But the final goal is to | | | | the website with only one or two clicks. |
| reach top position in search results for this keyword. | | | | The purpose of any web page optimization is simply to |
| On-page SEO is not a rocket science; in fact it is only | | | | explain to everybody, including search engines, what |
| an extension of optimization for normal, human visitors. | | | | the page is about. |
| Web page SEO is done by putting the main keyword | | | | |